Demand Unit Waterfall – Steps In The B2B Customer Journey
A quick introduction to the customer journey stages and points on influence to build customers online.
Google Ads PPC budget formulas
Google Ads is all about these key elements: Traffic Bidding Budgeting Goal Conversions Lead Generation eCommerce Sales Video Impacts So you have to know what is working out of these elements and what isn’t. To do this having some basic KPIs and calculated metrics to help understand your success. So below is some straight forward…
New tools from Google to better handle eCommerce products in Google search
“Your Products feeds just went into Organic Search” Feb 2019 Google released a new set of features across three of its tools on the 22/2/2019 which is really important for eCommerce. So if you are doing Direct to Consumer (DTC) eCommerce, like our clients, here’s the place to catch up on all the new options….
How to add a new user to Google Search Console
Read time: 2 mins 21 sec But as I always say to my clients and trainees… Stop! Don’t Share Your Account Details” So, here’s my quick guide to how to add a new user to Google Search Console. Step 1 – Remember there are 2 search consoles! Currently, there are two versions of Google Search…
How to add a Google User to your Google Analytics Account
Read time: 1 mins 43 sec Your agency wants access to your Google Analytics, and they’ve just said: “give us your login, we’ll keep it safe, we have all our client’s logins”. “Stop! Don’t share your account details“ The reasons not to share your Google (Analytics) account details with other people and companies are many, here…
Getting GDPR consent from your email list, using Mailchimp
[thrive_highlight highlight=’default’ text=’dark’]Read time: 3 mins 50 sec[/thrive_highlight] Read our quick step by step guide on how to gain consent from your email database list before GDPR with MailChimp.com How to get your MailChimp email list GDPR Compliant All marketers have until the 24th May 2018 before GDPR becomes law on 25th! One of the…
Major Chrome SSL certificate issue – Could your site now be insecure?
Chrome is not accepting Symantec SSL certificates from the 17th April 2018. Check and update your certificate ASAP. [thrive_highlight highlight=’default’ text=’dark’]Reading time: 3 mins 40 sec[/thrive_highlight] As from the 17th April 2018, your website might just be about to go insecure with all Chrome users – Google Chrome will no longer be accepting the Symantec SSL…
Google Analytics & GDPR – how to be compliant?
Is GDPR going to kill your company’s Google Analytics? [thrive_highlight highlight=’default’ text=’dark’]Reading Time: 6 mins 6 sec[/thrive_highlight] OK, I get asked by a lot by clients when I’m training “will #Google Analytics still be legal after #GDPR?”. With the follow up question “do I need all users to opt-in so you can track them?”. These are two…
SaaS acquisition – “I’m a SaaSy Pirate, AARRR!”
Software as a service, or #SAAS marketing, is highly competitive with many companies in most verticals. To succeed you might just have to act like a pirate to get your treasure chest of riches. So to help plan for success here is a tried and tested #framework for growing your customers. Let’s walk the plank and…
Free training in the new Ads Next interface
Google’s Ads Next is live for most advertisers and offers a lot of changes and chances for your campaign workflow. If you have put off the changeover, then let SLX paid media team steer you through the main changes you need to learn with our #free Ads video course. What will I learn? [thrive_headline_focus title=”Video 1…