Google released a new set of features across three of its tools on the 22/2/2019 which is really important for eCommerce. So if you are doing Direct to Consumer (DTC) eCommerce, like our clients, here's the place to catch up on all the new options.
Search and Google Images provide shoppers now with rich snippets like product description, ratings, and price to help guide purchase decisions.
To improve the ability for potential customers to judge which product is best for them, there are three upgrades for tools in Organic Search. Now, this is the important bit, this isn't just products in Google Ads but now impacting Organic Search!
These tools are:
A new report for ‘Products’ is now available in the New Search Console
This report works for sites that use schema.org structured data markup to annotate product information (rich snippets)
The report shows pending issues for markup on your site in the normal format:
Valid with Warnings
As with other reports in the New Search Console, once an issue is fixed, you can re-crawl the affected page and validate if the issues were resolved
The update takes the data already used by Google Ads Shopping Campaigns
It now allows DTC eCommerce brands to directly provide up-to-date product information to Google in real-time
Product data feeds uploaded to Google Merchant Center will now be eligible for display in results on “surfaces” (interesting new term) like Search and Google Images
This means product information which was only used for Paid Ads, will be ranked in Organic Search based only on relevance to users’ queries
Starts with the US, with support for other countries later in the year