Most company's Customers will take time to convert. They don't just “search > click > buy”, so a smart brand needs to recognise different steps in their customer journeys and plan to persuade them at every step.
So ask these questions to try to map your customer journey:
What is the Customer Demand – the problem they want to solve, fear to overcome, desire to release – not what you have to sell
Are they Aware of how your company's offerings can meet their demand?
What Response is there from your brand comms? Do your current customers provide shares, likes, reviews that support that promise?
Are you gaining data Transactions with your prospects? Do they optin to your offers, newsletters, share pages into their social networks and follow your brand social media channel?
What Sales Transactions are you getting? Are they from current customers or new customers? What is the value compared to offline sales?
Servicing your current clients will grow your customer base, so are you retaining clients? Are they using your site to answer their customer questions/? Is there testimonials, reviews and likes for your products or services?
To find out more on our bespoke Customer Journey Planning framework (DARTS), find out a lot more on our DARTS.marketing website