In this webinar we will introduce the “Buyer Cycle” and show how content needs to be researched, mapped, produced and distributed at the different stages.
Who is it for?
- Marketing Managers
- Digital Marketing Managers
- Sales Managers
- What is the “Buyer Research Stages”?
- How does it help in Lead Generation
- How can you research your customer research stages?
- How to map customer personas to research stages
- Content types to produce at each stage
- Distribution channels for content
- Lead generation Calls to Action
45 minutes with 15 mins Questions and Answers
16th March 2016
17 March 2016