By Graham Hansell | DTC eCommerce , Lead Generation , SLX.FYI Blog
A quick introduction to the customer journey stages and points on influence to build customers online.
Continue readingBy Graham Hansell | SEM
Google Ads is all about these key elements: Traffic Bidding Budgeting Goal Conversions Lead Generation eCommerce Sales Video Impacts So you have to know what is working out of these elements and what isn’t. To do this having some basic KPIs and calculated metrics to help understand your success. So below is some straight forward […]
Continue readingBy Graham Hansell | DTC eCommerce , SEM
“Your Products feeds just went into Organic Search” Feb 2019 Google released a new set of features across three of its tools on the 22/2/2019 which is really important for eCommerce. So if you are doing Direct to Consumer (DTC) eCommerce, like our clients, here’s the place to catch up on all the new options. […]
Continue reading
By Graham Hansell | SEM
Read time: 2 mins 21 sec But as I always say to my clients and trainees… Stop! Don’t Share Your Account Details” So, here’s my quick guide to how to add a new user to Google Search Console. Step 1 – Remember there are 2 search consoles! Currently, there are two versions of Google Search […]
Continue reading
By Graham Hansell | Analytics
Read time: 1 mins 43 sec Your agency wants access to your Google Analytics, and they’ve just said: “give us your login, we’ll keep it safe, we have all our client’s logins”. “Stop! Don’t share your account details“ The reasons not to share your Google (Analytics) account details with other people and companies are many, here […]
Continue readingBy Graham Hansell | Privacy
Read our quick step by step guide on how to gain consent from your email database list before GDPR with MailChimp.com How to get your MailChimp email list GDPR Compliant All marketers have until the 24th May 2018 before GDPR becomes law on 25th! One of the most important actions is to gain consent from your […]
Continue readingBy Graham Hansell | SEM
Chrome is not accepting Symantec SSL certificates from the 17th April 2018. Check and update your certificate ASAP. As from the 17th April 2018, your website might just be about to go insecure with all Chrome users – Google Chrome will no longer be accepting the Symantec SSL certificate. To put this into context, this […]
Continue readingBy Graham Hansell | Privacy
Is GDPR going to kill your company’s Google Analytics? OK, I get asked by a lot by clients when I’m training “will #Google Analytics still be legal after #GDPR?”. With the follow up question “do I need all users to opt-in so you can track them?”. These are two good questions so I’ve put together a […]
Continue reading
By Graham Hansell | Lead Generation
Software as a service, or #SAAS marketing, is highly competitive with many companies in most verticals. To succeed you might just have to act like a pirate to get your treasure chest of riches. So to help plan for success here is a tried and tested #framework for growing your customers. Let’s walk the plank and […]
Continue readingBy Graham Hansell | Training
Google’s Ads Next is live for most advertisers and offers a lot of changes and chances for your campaign workflow. If you have put off the changeover, then let SLX paid media team steer you through the main changes you need to learn with our #free Ads video course. What will I learn? Cleaner navigation (no […]
Continue reading