Paid media fears third-party cookies going away, but the move to first-party cookies could save them.

Paid media fears third-party cookies going away, but the move to first-party cookies could save them.

With third-party cookies going away in Google Chrome, the web’s most used browser is set to hit the digital marketing industry in 2023. Google Chrome Browser ending its support of third-party cookies and its forecasted devastation to the paid media industry. Why does this cookie type matter? Because it is essential for tracking activity, ad…

13 Ways AI Will Impact Public Relations Over the Next Decade

13 Ways AI Will Impact Public Relations Over the Next Decade

As artificial intelligence continues to evolve, it will significantly impact public relations. AI for Public Relations can help manage and monitor communications, identify potential crises, and provide strategic recommendations. The current situation is the classic epoch shift in a technology challenge to an established industry. With Public Relations being so “relationship-driven” and the human element…

Cause and effect: The case for cause marketing
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Cause and effect: The case for cause marketing

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5 common myths about graphic design

5 common myths about graphic design

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4 tips for effectively communicating with clients
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4 tips for effectively communicating with clients

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User Experience (UX) Design Trends for 2020

User Experience (UX) Design Trends for 2020

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New tools from Google to better handle eCommerce products in Google search

“Your Products feeds just went into Organic Search” Feb 2019 Google released a new set of features across three of its tools on the 22/2/2019 which is really important for eCommerce. So if you are doing Direct to Consumer (DTC) eCommerce, like our clients, here’s the place to catch up on all the new options….